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Corporate training isn’t exactly synonymous with fun.
Sure, sometimes there’s food and the occasional swag. But let’s be honest, the thought of corporate training has your employees yawning before it begins.
Yet, according to LinkedIn, 94% of employees want to work for a company that invests in their professional development. The problem isn’t that employees don’t want training. They’re just not getting the right job training.
So how can you offer your employees a training program that they find value in?
Let’s explore different corporate training methods and how to design a program that aligns with your employees’ needs.
What is corporate training?
Corporate training is a set of educational activities provided to employees, typically free of cost.
The goal of a corporate training program is to enhance your employees’ personal and professional development. It can take place in a one-on-one or group setting, and it’s often led by a knowledgeable instructor.
Some common examples of training courses include:
People often mistake corporate training with corporate learning. But there are some key differences.
A company that values and invests in learning opportunities has a corporate learning culture. Corporate learning is also usually employee-driven. Corporate training is formal training provided by the company.
The goal of corporate training is to provide employees with skills and knowledge. So, it’s a part of corporate learning.
To deliver a successful training program, employers need to align the goals of training with the business objectives. At the same time, the program must be engaging and meet your employees’ needs.
One of the most engaging methods of corporate training is online learning. It is also called e-learning.
Preferred by most young professionals, corporate e-learning is expected to grow by more than 250% by 2026. And it’s not just employees who find value in online learning. Almost 3/4 of US businesses say that e-learning gives them a competitive advantage.
Incorporating elearning into your training is a must. It will help you remain competitive and meet the needs of your employees. We’ll talk about that in more detail later on.
What are the main goals of corporate training programs?
There are many reasons why corporate training exists in the workplace. Let’s explore some of the most important goals of corporate training.
1. Equip employees with the right skills
Programs like onboarding and mandatory training give employees the skills they need to take on a new role. This training is usually offered to new employees or existing employees that get promoted to a more challenging position.
Teaching foundational skills empowers employees to perform to the best of their abilities.
Unfortunately, 70% of employees surveyed by Gartner said they don’t have the mastery of the skills needed for their current jobs. Do yours?
2. Reduce skills gaps and provide ongoing learning
The COVID-19 pandemic has accelerated the need for upskilling and reskilling your employees.
According to McKinsey, 87% of companies worldwide realize they have an existing skills gap or will have one within the next few years.
To address the skills gap, companies need to invest in ongoing training and development programs.
3. Invest in and retain talent
If you’re not actively investing in your employees, you risk losing them.
According to Deloitte, 42% of employees looking for a new job say their employer isn’t maximizing their skills and abilities.
Some training programs prepare your employees for leadership positions within the organization. Opportunities for growth and development increase employee retention and supercharge your employee experience.
4. Create a cohesive company culture
The doubts around corporate training
Corporate training programs are designed for the benefit of employees. But many struggle to see value in them.
And rightfully so. Stuffy, outdated, and out-of-touch programs have given corporate training a bad reputation.
Why are training programs failing your company? Let’s take a look at four possible reasons.
1. No alignment with employee needs
One of the biggest concerns employees have is that they’re taught skills that they consider irrelevant.
Training that isn’t aligned with your employees’ actual needs will leave them feeling disengaged. They’ll also not see any value in these programs.
Solution: focus on training that teaches skills relevant to today’s employees.
According to Statista, some of the top skills employees wanted to develop in 2019 were:
2. Information overload
Trying to stuff too much information in each training session will leave your employees burned out and overwhelmed.
Solution: use microlearning to make your training more effective and easily digestible.
Microlearning is an online training that delivers information in short pieces of content. It can be delivered in the form of videos, infographics, job aids, or even a quick game.
According to PwC, millennial employees prefer microlearning to other forms of learning.
Millennials make up most of the workforce. So, offering microtraining can prove valuable to your training success.
3. Outdated training methods
If you’re still using dull instruction manuals and old corporate training videos in 2021, it’s time to throw them out the window. No wonder employees dread corporate training when it involves outdated methods that put them straight to sleep.
Solution: revamp your corporate training from boring to engaging and fun through methods like gamification.
This popular method gives game-like elements to traditional learning material. This includes badges, points, or levels that employees will work through.
4. Poor timing
Employees don’t like corporate training because it’s often poorly timed. They’ll feel obligated to participate in training programs that they end up resenting.
Solution: Deloitte suggests using technology (like e-learning) to deliver personalized training that aligns with each employee’s schedule.
Online training can be delivered at convenient times that don’t disrupt the workflow of your teams.
Corporate training and career development
Career development is the ongoing process of learning new skills and knowledge that empower you to reach your full potential.
These capabilities can help you navigate critical moments in your career.
Effective training programs are a catalyst for an employee’s career development.
Growth-oriented training gives your teams the right skills and mindsets needed to succeed. They also prepare individuals to take on greater responsibilities and advance their careers.
Gallup says companies that invest in employee development report greater profitability and retention.
One such example is Amazon, which invested $700 million in employee training programs.
Before hiring, they offer a subsidized, month-long training and leadership program. According to Teal Pennebaker, this training helps employees “pioneer a career at Amazon.”
Besides their initial training, they have countless upskilling programs. This includes free career training in robotics and the Amazon Technical Academy.
Leading organizations like Amazon understand the importance of investing in employees’ career development.
The 3 types of corporate training
Corporate training can be delivered in a variety of ways. Here are three of the most popular methods of training today:
1. Online learning (eLearning)
The online modality is becoming the go-to training platform for most businesses.
It’s also globally accessible 24/7. It works around your team’s busy schedules instead of disrupting their workflow.
E-learning allows employees to learn at their own pace.
According to studies conducted by the American Society of Training and Development (ASTD), this increases retention rate by 25-50% and performance improves by 15-25%.
Is e-learning the future of corporate training?
More leaders are allowing remote working after the pandemic. So, e-learning will continue to become an important training tool for organizations.
It’s also the preferred training method of younger employees. Almost half of millennial and Gen Z employees prefer self-directed and independent learning.
Even though online learning is becoming more popular, there are other training methods to consider.
2. Traditional instructor-led learning
Remember gathering in a conference room or a banquet hall with your closest co-workers to undergo training?
The COVID-19 pandemic has all but pushed traditional classroom training to the curb.
But the tried-and-tested traditional training method isn’t going away any time soon. In a post-pandemic survey, 54% of businesses said they will return to traditional classroom-style training.
Here’s why some businesses and employees still find this method effective:
- It’s easy to create and deliver.
- It’s familiar to all employees, regardless of age.
- It has a human aspect — learning is collaborative and engaging.
3. Blended learning
Blended learning is the hybrid of the above two methods.
Supplementing in-person training with online training combines the best of both worlds. The face-to-face part engages employees to participate and collaborate with other team members. At the same time, the online element is convenient and accessible anytime.
According to Training Magazine’s report, 27% of small businesses and 34% of large companies used blended learning in 2019.
How to choose the correct type of corporate training for your organization
Corporate training is an investment in your team and your company’s future.
In 2019, companies spent $370.3 billion globally on employee training. How can you make sure your investment will pay off?
By choosing the right type of corporate training for your organization, of course. Here are some tips to keep in mind.
Perform a skills gap analysis
To choose the correct type of training, you need to start by performing a training needs analysis. Here’s how:
- Define what skill sets are most valuable to your organization.
- Consider what skills your company may need in the next 5–10 years.
- Evaluate the hard and soft skills of your team.
These steps guarantee that you’re offering relevant training that your employees will value.
Set clear objectives
To make sure your training program is effective, you also need to set clear objectives. What do you want your employees to learn? Leadership skills? Company policies and procedures?
At the same time, don’t forget to align your objectives with your business goals, mission, and company goals.
You can’t choose the best corporate training program without considering your employees. Have you thought about their preferred methods of learning? What about their schedules?
Like we saw earlier, younger employees prefer independent learning.
If your team is mostly remote, online learning may be the only way to go. You may even discover that you need more than one type of training, as employees have different learning styles.
Consider your constraints
Think about your budget and resources when you’re choosing the type of training you want to offer.
When you have a smaller budget, hiring an external facilitator whose job is corporate training may not be realistic. In that scenario, an in-house instructor, like a senior employee or manager, may be a better choice.
Get feedback and measure your results
Follow up with your team and ask for feedback. Measuring your results helps keep you on the right track. Otherwise, the money you spend on corporate training is no longer an investment but an expense.
It’s time to rethink corporate training
Corporate training has been given a bad reputation. But that doesn’t mean your business can’t challenge that belief.
It’s in your power to provide corporate training programs that bring real value to your team. Effective training gives your employees the career development they want. It also gives your company the competitive edge it needs.
Not sure how? Reach out to a BetterUp coach to help you get started.
Vice President of Alliance Solutions