AI built in. Not bolted on.

While others are retrofitting AI into existing tools, BetterUp's AI has been shaped by real coaching data since 2013 — 5M+ sessions, validated through randomized controlled research.

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Trusted at the top

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What makes BetterUp AI better?

BetterUp AI is built differently.

Where traditional AI coaching offers targeted improvement and siloed sessions, BetterUp AI delivers continuous transformation, aligned to your company’s direction, and supported by both AI and expert human coaching.

Strategic (1)

Trained on 5M+ real coaching sessions

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Validated through randomized controlled research

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Configurable to your strategy, roles, and org structure


The most effective AI coaching in the market.

2025 trial results when compared to ChatGPT
Increase: 9.5x
more effective at reducing stress
Increase: 6.8x
more effective at building positive habits
Increase: 11x
more likely to increase optimism
Increase: 86 %
rated it warm and empathetic
BetterUp is your always-on improvement engine.

24/7 AI coaching

  • Text and voice-to-voice coaching 
in 200+ languages

  • 100+ immersive AI experiences (Role Plays, Feedback practice, Core Values, etc.)

  • Simple integration with Slack and Teams

Human + AI coaching sync

  • Automated transcriptions

  • Streamlined session prep

  • Post-session insights

  • Shared context between AI and human coaches

Strategic alignment

  • Workday integration for role and performance data

  • Configurable AI journeys aligned to business priorities

  • Real-time adaptation when strategy shifts

Intelligent from the outset.

BetterUp has been building AI into its platform since 2013 — before competitors knew what to do with it.

2013

Pioneered digital coaching

The coaching sessions that began here are what train the models today.

2016

Performance, fully measured

The Whole Person Model™ captures what traditional assessments miss.

2018

AI in coaching sessions

First scientific studies testing AI’s role in human development.

2021

Coach intelligence, built in

Acquired Motive to give coaches deeper insight into every member they support.

2023

BetterUp AI

Brought generative AI into the tools where work already happens: MS Teams, Workday.

2024

Skills become behavior

Acquired Practica and Heyday to connect skills-based development with the coaching that makes it stick.


Optimized for your enterprise.

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Enterprise-grade security and governance built into every interaction.

SOC 2 & GDPR compliance

Bank-level security protocols

Data encryption at rest and in transit

Bank-level security protocols

Customer data ownership

Your data remains yours, always

Admin controls and audit trails

Full visibility and governance

Bias mitigation and human oversight

Continuous monitoring for fairness

Crisis detection protocols

Immediate escalation when needed


Frequently
asked questions