AI built in. Not bolted on.
While others are retrofitting AI into existing tools, BetterUp's AI has been shaped by real coaching data since 2013 — 5M+ sessions, validated through randomized controlled research.
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Trusted at the top
Trusted at the top
What makes BetterUp AI better?
BetterUp AI is built differently.
Where traditional AI coaching offers targeted improvement and siloed sessions, BetterUp AI delivers continuous transformation, aligned to your company’s direction, and supported by both AI and expert human coaching.
Trained on 5M+ real coaching sessions
Validated through randomized controlled research
Configurable to your strategy, roles, and org structure
The most effective AI coaching in the market.
2025 trial results when compared to ChatGPT
BetterUp is your always-on improvement engine.
24/7 AI coaching
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Text and voice-to-voice coaching in 200+ languages
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100+ immersive AI experiences (Role Plays, Feedback practice, Core Values, etc.)
- Simple integration with Slack and Teams
Human + AI coaching sync
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Automated transcriptions
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Streamlined session prep
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Post-session insights
- Shared context between AI and human coaches
Strategic alignment
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Workday integration for role and performance data
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Configurable AI journeys aligned to business priorities
- Real-time adaptation when strategy shifts
Intelligent from the outset.
BetterUp has been building AI into its platform since 2013 — before competitors knew what to do with it.
Pioneered digital coaching
The coaching sessions that began here are what train the models today.
Performance, fully measured
The Whole Person Model™ captures what traditional assessments miss.
AI in coaching sessions
First scientific studies testing AI’s role in human development.
Coach intelligence, built in
Acquired Motive to give coaches deeper insight into every member they support.
BetterUp AI
Brought generative AI into the tools where work already happens: MS Teams, Workday.
Skills become behavior
Acquired Practica and Heyday to connect skills-based development with the coaching that makes it stick.
Optimized for your enterprise.
Enterprise-grade security and governance built into every interaction.
SOC 2 & GDPR compliance
Bank-level security protocols
Data encryption at rest and in transit
Bank-level security protocols
Customer data ownership
Your data remains yours, always
Admin controls and audit trails
Full visibility and governance
Bias mitigation and human oversight
Continuous monitoring for fairness
Crisis detection protocols
Immediate escalation when needed
Frequently asked questions
To power coaching conversations, session insights, personalization, analytics, and strategic alignment across the platform.
A 24/7 digital coaching experience trained on 4M+ sessions and validated through randomized research.
BetterUp AI is purpose-built for coaching, trained on proprietary coaching data, validated for effectiveness, and configured to enterprise strategy.