What kind of coaching does BetterUp Grow provide?

BetterUp Grow delivers coaching on performance conversations, role-playing, and goal-setting — all tailored to the user's role, timing, and company culture.

Where does BetterUp Grow show up during a workday?

BetterUp Grow integrates with Slack and Teams, providing real-time coaching and proactive nudges directly within daily workflows.

Can we try BetterUp Grow before we buy?

Yes, BetterUp Grow offers a guided test drive and free trial to experience how it fits into your workflows.

How do we know it’s working?

BetterUp Grow provides real-time usage analytics, behavioral signals, and organization-wide reports tied to KPIs. It highlights behavior changes and identifies which talent segments are most impacted.

Can we align BetterUp Grow to our values and leadership goals?

Yes. BetterUp Grow can embed your company’s language, values, and leadership frameworks to ensure coaching is aligned and strategic.

How are companies using Grow and what problems are they solving?

Companies use BetterUp Grow to scale coaching, improve performance conversations, prepare managers, and enhance change resilience. It’s especially valuable for manager readiness and roles undergoing high change or ambiguity.

What if an employee needs more than AI coaching?

BetterUp Grow is integrated with the broader BetterUp coaching ecosystem. It detects when deeper support is needed and escalates users seamlessly to human coaches.

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BetterUp Grow^™

Q: How does BetterUp Grow differ from other AI coaching?

Powered by BetterUp's proprietary science and insights from 4+ million coaching sessions, BetterUp Grow is purpose-built for leadership and behavior change – not general conversation. Our AI integrates seamlessly into daily workflows and aligns with your frameworks, values, and priorities, delivering contextual guidance at moments of friction while ensuring every interaction advances your business strategy.

A difficult conversation. A high-stakes moment. The Grow AI coach is already there — delivering the right guidance based on real-time context.

Every employee gets an AI coach.

A personalized guide that shows up in the moments that matter — helping employees navigate friction, role-play tough conversations, and stay accountable to their goals.

Personal

Tailored to each employee’s role, responsibilities, and communication style.

Contextual

Coaches in your company's voice, with your frameworks, values, and strategic priorities baked in.

Proven

HOW IT WORKS

Coaching when and where it matters most

Grow’s AI coach shows up in the moment of friction with guidance tailored to the individual’s role, challenges, and language — boosting their performance throughout the day.

AI activity with actionable insights in app

Your strategy, personalized across the organization

Grow adapts to your company’s voice, coaching with your values, frameworks, and priorities built in. Consistent and instantly relevant, it empowers individuals while aligning with business goals.

betterup product screens showing actionable data

Insights that unlock talent impact before it's too late

Most HR tools react after the fact. Grow captures thousands of real-time signals across your org, so you can detect friction early and make smarter decisions, faster.

Smart enough to know what people need, when they need it.

AI that works in the flow of work

Our AI integrates seamlessly into daily workflows and aligns with your frameworks, values, and priorities – delivering contextual guidance at moments of friction while ensuring every interaction advances your business strategy.

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Growth for every employee, results for every organization

4M+

AI and human coaching sessions completed

95%

satisfaction across our AI coaching features

+16%

increase in confidence after using AI coaching

Securing your data is priority #1

We earn your trust every day by complying with industry best practices to cover privacy and security protocols, regulations, and requirements.

Visit our Security Center to learn more.

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Take BetterUp for a spin to see how it can supercharge your organization's performance.