How does BetterUp Grow differ from other AI coaching?

Powered by BetterUp's proprietary science and insights from 4+ million coaching sessions, BetterUp Grow is purpose-built for leadership and behavior change – not general conversation. Our AI integrates seamlessly into daily workflows and aligns with your frameworks, values, and priorities, delivering contextual guidance at moments of friction while ensuring every interaction advances your business strategy.

What kind of coaching does BetterUp Grow provide?

BetterUp Grow delivers coaching on performance conversations, role-playing, and goal-setting — all tailored to the user's role, timing, and company culture.

Where does BetterUp Grow show up during a workday?

BetterUp Grow integrates with Slack and Teams, providing real-time coaching and proactive nudges directly within daily workflows.

Can we try BetterUp Grow before we buy?

Yes, BetterUp Grow offers a guided test drive and free trial to experience how it fits into your workflows.

How do we know it’s working?

BetterUp Grow provides real-time usage analytics, behavioral signals, and organization-wide reports tied to KPIs. It highlights behavior changes and identifies which talent segments are most impacted.

Can we align BetterUp Grow to our values and leadership goals?

Yes. BetterUp Grow can embed your company’s language, values, and leadership frameworks to ensure coaching is aligned and strategic.

How are companies using Grow and what problems are they solving?

Companies use BetterUp Grow to scale coaching, improve performance conversations, prepare managers, and enhance change resilience. It’s especially valuable for manager readiness and roles undergoing high change or ambiguity.

What if an employee needs more than AI coaching?

BetterUp Grow is integrated with the broader BetterUp coaching ecosystem. It detects when deeper support is needed and escalates users seamlessly to human coaches.