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Learning without limits:

How BetterUp fuels 2.3x more flourishing for Mercedes-AMG PETRONAS F1 Team

THE CHALLENGE

Where speed meets its limit

In Formula 1, machines max out. Human performance under pressure makes the difference.

THE SOLUTION

Engineering the human advantage

BetterUp builds the focus, resilience, and precision teams need when every millisecond counts.

“

Winning isn’t just about speed. It’s about mindset, resilience, and preparation. That’s why we partner with BetterUp — to ensure every single team member is performing at their best.

”
—Toto Wolff
Team Principal and CEO,
Mercedes-AMG PETRONAS F1 Team

Turning human potential into performance

For the Mercedes-AMG PETRONAS F1 Team, success depends not just on the machine — but on the mindset and resilience of every individual behind it.

BetterUp enabled the team to embed building resilience, focus, and mental fitness into daily operations — fueling sharper decisions, stronger collaboration, and faster recoveries under stress.

Results

+21%
productivity gains
2.3x
improvement in employee flourishing
99%
reported real improvements in daily performance
90%
felt more productive at work

Resilience that
drives results

BetterUp’s Performance Intelligence turned early breakthroughs into lasting change. Leaders modeled adoption, and resilience soon became part of how the entire team prepared to win — from headquarters to
the pit.

“

People stop me in the corridors to say thank you. I hear conversations in kitchens, garages, even trackside about how much coaching has helped.

”
—Chris Armstrong
Head of Wellbeing,
Mercedes-AMG PETRONAS F1 Team

Coaching leaders to thrive

From engineers managing fatigue to first-time managers under the spotlight, BetterUp helped the team meet the mental demands of Formula 1.

For Richard Bruce, Head of Aerodynamics Operations, the experience proved transformative:
“It revolutionized the way I looked at myself — personally and professionally,” he says. Coaching helped him build and coach the resilience his team needed to bounce back faster from setbacks and focus on the marginal gains that matter most on race day.

Fueling the next wave of performance with AI

The Mercedes-AMG PETRONAS F1 Team is harnessing BetterUp’s AI-powered platform to help its people reflect, recover, and perform at the speed of change. By blending behavioral science, expert coaching, and AI-driven insights, the team is scaling resilience and readiness to match the precision of the sport itself.

“The evolution of the BetterUp platform mirrors our drive to innovate,” says Chris Armstrong, Head of Health and Wellbeing. “With fresh content, insights, and AI capabilities, it keeps our people sharp, adaptable, and competition-ready.”

Together, the Mercedes-AMG PETRONAS F1 Team and BetterUp are proving that the future of performance isn’t just technical — it’s human.

Anca Raines Headshot

Anca Raines
CPO, Mercedes-AMG PETRONAS F1 Team

“The AI capability within BetterUp is really exciting. 
We see huge potential to unlock new levels of engagement, self-reflection, and mental strength for the team.”

Toto Wolff Headshot
Toto Wolff
Team Principal and CEO, 
Mercedes-AMG PETRONAS Formula 1 Team 

“BetterUp is an essential part in ensuring our team has the fuel in the tank to succeed because even a fraction of a second can mean the difference between winning or losing.”

Emma Hunter Headshot
Emma Hunter
Reliability Engineer, Mercedes-AMG PETRONAS F1 Team

“BetterUp gave me the freedom to lead without passing on my own stress.”

Want to perform like a world-class team?

Book time with our team to explore how BetterUp can unlock your competitive edge.