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For Business
For Business
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Platform OverviewTransform your enterprise with the scalable mindsets, skills, and behavior change that drive performance.
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Powered by AIBetterUp AI weaves together data, science, and coaching to unlock growth at every level.
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BetterUp Lead™Leadership that moves your business forward.
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ExecutiveUnlock business impact from the top with executive coaching.
GovernmentAI-powered workforce development to build resilience, leadership, and readiness across government agencies.
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Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
ROI of BetterUpDiscover how BetterUp measurably impacts key business outcomes for organizations like yours.
Human + AI Coaching for All is here
Go from coaching the few to scaling change for all.Learn more
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Resources
Resources
Library
Content LibraryExplore guides, reports, and events with best practices and research to fuel organizational growth.
Uplift On-DemandWatch sessions from Uplift 2025 featuring insights from industry leaders on AI, leadership transformation, and the future of work.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workforce.
Partnerships
Center for Daring LeadershipA partnership bringing Brené Brown's courage-building leadership curriculum exclusively to BetterUp.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About
Articles by Shonna Waters, PhD
About the author
Shonna began her career as an internal and external consultant across sectors and industries on issues spanning every aspect of people systems in organizations including selection, development, leadership and succession, performance management, governance, and compensation. She's served in executive leadership roles at BetterUp, the Society for Human Resource Management (SHRM) and the National Security Agency. Shonna is a professor, author, leadership coach, and a Fellow of the Society for Industrial Organizational Psychology (SIOP) and the Center for Evidence-Based Management (CeBMA).
Shonna received her Ph.D. in Industrial-Organizational (I-O) Psychology and Statistics from the University of Minnesota. She completed her certificate in Leadership Coaching from Georgetown University's Leadership Coaching Program and is an ICF certified coach.