The BetterUp Center for Daring Leadership

In 2024, Brené Brown and BetterUp joined forces to bring Brené’s empirically based Dare to Lead courage-building program to organizations across the world. We partner with organizations ready to do the deep work of transformation — changing the mental models, systems, and behaviors that hold courageous leadership back.

Brenè Brown and Alexi Robichaux on a stage together smiling

The level of collective courage in an organization is the best predictor of that organization’s ability to develop strong leadership at every level, sustain a culture-wide commitment to innovation, increase productive urgency and strategic risk-taking, and align new technologies with growth and revenue drivers. Courage is the source code.

— Brené Brown, PH.D.

Research Professor, Author, and Executive Chair of the BetterUp Center for Daring Leadership

A case for courage

Courage drives performance

Recent data from BetterUp reveal that 72% of us aren’t working with the optimism, agency, or confidence we need to make the most of this technological inflection point. Even amid a dramatically accelerating pace of change, managers with the right interventions can, and do, develop skills like tenacity, courage, and trust. When they do, their teams perform 34% better and are 21% more innovative.

It’s not fear, it’s armor

Powered by over twenty years of research and data collected from taking over 150,000 leaders across 45 countries through our program, we know fear is not what gets in the way of courageous leadership — it’s our armor. It’s how we self-protect that moves us away from our values, our focus, and ultimately our mission.

Building the skills of daring leadership

The Center for Daring Leadership’s mission is to build courage in leaders and in organizations by replacing armor with teachable and observable grounded confidence skills that unlock performance and develop leaders who can create time where there is none, build trust and a sense of agency when priorities are constantly shifting, and who are playing to win, versus playing not to lose.


Center for Daring Leadership Graph

Our solution

The Center for Daring Leadership offers highly customized solutions based on collaborative design and extensive assessments. Through a combination of group experiences, coaching, and skills-building, we work with you to support leaders at all levels as they become daring leaders and build a culture of courage, connection, and high performance.

What makes them work: every solution starts at the top — senior leadership goes first, building the skills and creating the conditions for courage to take root before the work moves to the next level. While all of our transformations are bespoke, the foundation of our solutions include four pillars

By the numbers
Increase: 20 %
years of empirical research on courage and vulnerability in leadership
Increase: 45
countries represented
150K
leaders completed
Dare to Lead globally
Increase: 34 %
higher performance with skills like tenacity, courage, and trust*

*Source: BetterUp Labs (2024), based on analysis from 360 results for managers and their teams (N = 5,500+).


A note from Brené

We can make the world better by making work better.

Brene brown headshot

Our team at Brené Brown Education and Research Group had the great privilege of taking several large multinational organizations through our Dare to Lead program during the pandemic. Coming out of that experience, I was determined to scale our work and the data were clear that offering a coaching experience as part of the program was a critical component if we wanted leaders to practice, embed, and integrate the new mindsets and skill sets.

As someone who works with athletes and sports teams, it’s always struck me that organizational leaders are one of the only professional groups of high performers who are not institutionally offered coaching as an accelerator of performance and growth. After two years of vetting potential partners, I chose BetterUp. I was blown away by their science-driven and human-centered approach to coaching. And, their Learning-Doing-Being approach to transformation aligned with our research and experiences.

For me, this partnership and The Center for Daring Leadership is about impact. We can make the world better by making work better.