Talent retention

Continuity and commitment are key
to sustained business growth.

See how BetterUp helps you train and retain your best.

Challenge

Why top talent steps down

  • Bonus programs provide little meaning beyond money.
  • Lack of support systems make employees feel isolated.
  • Frequent pivots lead to fatigue and burnout.
  • Assessments of who’s improving and who’s stalling are imprecise.

Approach

BetterUp creates the conditions for retaining top talent.

  • Replace superficial incentives with commitment-driving coaching.
  • Tune in to individual employee needs and align them to business strategy.
  • Address burnout concerns before they become mission critical.
  • Prove the ROI for retention.

The story

US Air Force logo (1)

Keeping aces in the cockpit at USAF

Key hurdles

  • Each fighter pilot cost $47 million to train.

  • Rates of turnover were steadily climbing.

  • DOGE demanding immediate accountability.
The risk

Tens of millions of dollars in losses for every team member who off boards.

See the story
3. Overlay

Radical re-engagement

Growth

Drive development

Assessments and training focused on belonging and mastery

Human + AI (3)

Powerful blend of coaching

Human experts, AI, group sessions, and focused sprints, working in tandem

Intel

Data intelligence

Tracking the wins and recalibrating each future session accordingly

All together: BetterUp integrated with USAF’s existing system to elevate everyone in the squadron.

Greater impact, flexibility, resilience.

Increase: Multi M
In estimated value
from cost to replace and training costs
Increase: 20 %
Increase in commitment
replacing the need for incentive programs
Increase: 13 %
Better prepared for their wartime jobs
linking retention with preparation and execution

Keep the most capable in your corner.

Retain your best and reinvigorate your business, with BetterUp.