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For Business
For Business
Platform
Platform OverviewTransform your enterprise with the scalable mindsets, skills, and behavior change that drive performance.
IntegrationsConnect BetterUp to your existing systems to deliver personalized development experiences at key employee milestones.
Powered by AIBetterUp AI weaves together data, science, and coaching to unlock growth at every level.
Products
BetterUp Lead™Leadership that moves your business forward.
BetterUp Manage™Manager performance, unlocked.
BetterUp Ready™Resilience at every level of your organization.
BetterUp Grow™AI coaching for everyone.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
GovernmentAI-powered workforce development to build resilience, leadership, and readiness across government agencies.
Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
ROI of BetterUpDiscover how BetterUp measurably impacts key business outcomes for organizations like yours.
Human + AI Coaching for All is here
Go from coaching the few to scaling change for all.Learn more
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Resources
Resources
Library
Content LibraryExplore guides, reports, and events with best practices and research to fuel organizational growth.
Uplift On-DemandWatch sessions from Uplift 2025 featuring insights from industry leaders on AI, leadership transformation, and the future of work.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workforce.
Partnerships
Center for Daring LeadershipA partnership bringing Brené Brown's courage-building leadership curriculum exclusively to BetterUp.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About
Articles by Rick Reddington, MS, PCC
About the author
Rick Reddington is a BetterUp Fellow Coach & PCC. Coaching changed the trajectory of Rick's life, allowing him to discover who he was and who he could become, which values guide him, the passion of purpose, what matters most, and how he wants to contribute. As a Coach, he explores, challenges, expands, and celebrates this learning journey with each client.
Two of Rick's favorite books are
The Velveteen Rabbit and
The Portable Coach. The first is a tale about becoming real through the power of love, acceptance, vulnerability, and authenticity. The second is essentially a toolkit for remaining incredibly attractive once you have embraced the lessons about realness.