AI represents a new frontier for those evaluating products and services, like compliance and procurement personnel, as well as those using it firsthand. Safety and security, particularly in the professional development space, are more important than ever in the age of AI.
The ISO/IEC 42001:2023 certification is the international standard for AI management systems, independently audited by Schellman Compliance, LLC. Achieving this requires an independent, accredited auditor to evaluate how a company designs, develops, tests, deploys, monitors, and continuously improves each of its AI systems. Certifications are rare in professional development and coaching technology and BetterUp is among the first to earn it. The certification covers BetterUp’s full portfolio of professional development and coaching services, including Grow. This reflects BetterUp’s ongoing investments in bias testing, human oversight, and safety frameworks that set the example for responsible AI in professional development.
"We built our AI to meet people where they are in the flow of work and set the standard so it’s trusted with people's most personal moments,” said Amol Kher, Chief Technology Officer at BetterUp, “This certification reflects years of testing, oversight, and discipline that many companies skip. To us, trust is core to the product, not just a feature.”
This certification is only the latest formalization of BetterUp’s history of leadership in AI safety and ethics. ISO 42001 certification joins BetterUp's existing compliance portfolio, including our SOC 2 Type II report and ISO 27001 certification, and our relational AI compliance, providing customers with independent credible assurance across information security and AI governance. BetterUp’s Human-on-the-Loop (HOTL) oversight framework, rigorous quarterly evaluation program that tests AI across demographic and scenario dimensions, and its AI Safety Council, are all evidence of our ongoing prioritization of safety and security as AI further integrates into the workforce. BetterUp’s AI governance program continues with quarterly safety and bias evaluations, ongoing adversarial testing, and continuous governance investment, as the company’s AI capabilities grow.
"As organizations increasingly rely on AI to shape employee growth and workplace experiences, strong governance is more important than ever," said Joe Sigman, Senior Manager at Schellman. "BetterUp's ISO/IEC 42001 certification reflects its commitment to establishing a structured approach to managing AI responsibly. This certification provides BetterUp customers with confidence that the AI supporting their employees is backed by rigorous processes designed to promote security, responsible data practices, and trust."
How ISO 42001 supports customers’ compliance
For BetterUp customers, this certification means that the proprietary AI powering their workforces’ coaching experiences was independently evaluated against the global standard for responsible AI governance; it also means interactions with BetterUp’s AI features are supported by documented safety frameworks that are tested, verified, and audited on an ongoing basis. And, for those navigating the EU AI Act and similar emerging regulation, ISO 42001 provides independent evidence of the AI governance practices regulators increasingly expect.
For detailed compliance documentation including information on BetterUp’s responsible AI approach, an AI fact sheet, safety certifications, and evaluation reports, visit the BetterUp Trust Portal.
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