BetterUp’s AI powered platform introduces AI coaches to provide every employee with personalized, contextual support — seamlessly embedded in the flow of work to drive measurable results.
AUSTIN, TX – January 21, 2025 – BetterUp, the human transformation company and inventor of virtual coaching, is excited to announce the launch of a new AI coach offering designed to provide access to coaching at scale. Available now, this innovative solution in BetterUp’s human transformation platform uses evidence-based approaches to deliver highly-customized coaching experiences to all employees that aligns with each individual’s unique role, personality, preferred learning style, and organizational culture. This expanded platform now enables organizations to scale personalized coaching and development across their entire workforce while maintaining the authentic human connection that drives lasting transformation.
BetterUp’s new offering is powered by insights from 17 million data points on human growth and coaching effectiveness, the largest human behavior dataset on performance at work in the world, and evidence-based insights from world-class experts. Uniquely, this offering combines AI, coaching, and behavioral science within proprietary tools to support every employee - delivering a holistic experience that drives transformation and real behavior change. BetterUp AI coaching includes targeted applications to address common workplace challenges and seamlessly connects employees to expert human coaches when needed. Employees can experience integrated learning and development directly into their daily work - from practicing difficult conversations and problem solving in real time to engaging in role specific coaching and developing leadership skills to meet and exceed personal and organizational goals. The offering easily customizes with strategic business metrics, aligning with leadership frameworks, competencies and employees professional journeys.
"For over a decade, BetterUp has led the way in showing how coaching transforms lives and businesses," said Alexi Robichaux, CEO and Co-founder of BetterUp. "With this launch, we’re taking that transformation further—scaling coaching to meet every employee where they are. By weaving together the always-on access of AI and the deep human expertise of our coaches, we are proud to be the only platform to offer a complete approach to development—one that scales growth, deepens connection, and empowers organizations to thrive."
BetterUp's innovative platform recognizes that today's workforce requires a dynamic blend of support - from AI-powered insights available 24/7 to deep, meaningful connections with expert human coaches. By offering both digital and human-led experiences, organizations can now meet employees where they are, honoring individual preferences while delivering the personalized guidance needed to drive meaningful growth and development. BetterUp insights reveal that while 34% of employees prefer human coaches, 15% prefer an AI coach and 51% are interested in both. This is the first offering of its kind to tailor growth to each employee’s unique learning style and coaching preference. Data from BetterUp customers who have early access to the offering reveal 95% satisfaction across AI coaching features and a 16% increase in confidence after using AI coaching.
BetterUp was a first-mover on AI, inventing virtual coaching and using AI to scale customization, accessibility and employee performance for more than a decade. BetterUp is a category creator in human transformation and democratizing access to coaching for enterprises at scale. The company continues to lead the industry in delivering AI-driven capabilities to cultivate growth and transformative experiences for its members and Coaches. Most recently, BetterUp acquired Practica, an innovative AI coaching company specializing in skills-based, function-specific AI coaching across 15+ domains ranging from engineering to marketing to sales. BetterUp also acquired Heyday, a pioneering startup that harnesses AI to amplify and streamline the experience for our expert, human coaches, who are pivotal to delivering impactful and effective experiences for members. This launch marks BetterUp’s ongoing commitment to AI and its role in human transformation, expanding its solutions for workforce development so people everywhere can live with greater clarity, purpose and passion.
Protecting company and employee data is BetterUp’s top priority. The human transformation company complies with industry best practices to cover privacy and security protocols, regulations and requirements. BetterUp maintains SOC2 Type II compliance reporting and is ISO 27001 certified. This new offering complements BetterUp’s existing suite of products, including BetterUp Lead, BetterUp Care, and BetterUp Manage, which together form a comprehensive ecosystem for human transformation. For more information visit BetterUp.com.