
Whole person
to whole organization
BetterUp develops high-performing cultures that fuel business growth by improving leadership behaviors and increasing employee performance.
How it works
Every aspect of the BetterUp experience — from personalized coaching programs to bite-sized learning content to customized reporting — is scalable across your entire organization.
Coaching
BetterUp delivers personalized coaching and learning through one-on-one and group experiences that are aligned to both personal and business goals.
Science
The BetterUp platform runs on the built-in brain power of the world’s leading behavioral scientists and HR thought leaders.
Technology
BetterUp’s IdentifyAI™ can find the right people for coaching and recommend the most valuable path for each person — meaning your dollars go further than ever before.

Optimize your people development investment
Professional development is not a one-size-fits-all solution. BetterUp’s proprietary matching algorithm IdentifyAI™ finds the right population for coaching and recommends the most effective growth path for each person. Those people then bring their newly learned skills and behaviors back to their teams, fostering a culture of collaboration and growth.
Supercharge your BetterUp coaching experience with IdentifyAI™
See how it worksA global network of expert Coaches
While our methods are backed by science and powered by technology, our approach is always human. We match employees with a best-in-class Coach to unlock their potential and improve states of well-being, performance, and purpose.
The roi
of coaching
Your people are the only sustainable competitive advantage. From the individual, team, and organizational levels, the business benefits of investing in your workforce are clear.
60
Increase in five-year
revenue growth
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20%
Increase in productivity with coaching
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31%
Increase in team performance
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52%
Reduction in burnout
Professional development.
personal growth.
BetterUp Coaches help members identify, understand, and own their strengths, so they feel empowered to reach their full potential.

Only 8% of the Coaches who apply pass their rigorous selection process to join the team. That speaks to the quality of Coaches on their bench! MIT has a 7.9% acceptance rate for comparison.
Kristin Wagner, Sr. Learning Partner at Siemens

Rather than waiting until the end of a coaching engagement to find out how it’s going ... BetterUp’s approach can spot strengths to build upon and gaps to close in real-time.
Jesse Sostrin, Global Head of Executive Development at Salesforce
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With BetterUp’s unique evidence-based approach to coaching, we now have the most innovative and cutting-edge L&D experience possible that will help us attract and retain top talent around the world.
Summer Davies, Global Sr. Manager, Leadership Development at Mars
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BetterUp’s approach to coaching gives each person the opportunity to thrive and do the best work of their career, no matter what ‘next thing’ they’re facing.
Larry McAlister, VP of Global Talent at NetApp
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Seamless integrations with your existing vendors
BetterUp seamlessly integrates with leading enterprise systems across HCM, SSO, content, and video conferencing.
A secure experience, engineered for growth
Protecting your company and employee data is our top priority. We earn your trust every day by complying with international privacy, security, and confidentiality protocols, regulations, and requirements.
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BetterUp is SOC 2 Type II certified
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BetterUp is SOC 2 Type II certified
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Members authenticate via the mobile app using OAuth2 on an SSL connection to application servers
Coaches and administrators access data via a secured web portal
Small ways to make a big impact on your organization

Empower your workforce Today
BetterUp uncovers the insights and epiphanies that spark peak performance, mental well-being, and life-changing transformation.