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We’re creating a world where people feel confident, driven, and inspired to do the best work of their lives.

At BetterUp, our mission is to unlock the potential, passion, and purpose in every person. We are pioneering a new way to bring your best self to work, and then take that best self home to share with others. Because when we are at our best, we work, live, and win greatly.

Our performance-oriented mindset is not just for our members, but our employees, too. We know that fostering a sense of workplace belonging and inclusion for all drives our even greater performance. A place where every individual is supported to reach their very best. Personally and professionally.

Our Values


Dare often and greatly.


Our work ennobles us.


The best ideas come from a
happy heart.


One does not build the pyramids
in a single day.


Innovation starts with


The salt of the earth is not bland.

Our leadership team

We are a team of behavioral scientists, talent management strategists, and consumer product experts who share a passion for helping people become the best version of themselves.

Learn more

We believe in

  • Life-changing transformation

    With Coaches, innovative digital tools, and measuring progress with analytics, we’re helping people transform into their best selves.

  • Taking action

    Our people represent an inclusive ecosystem of ambitious go-getters. We value a growth mindset that will be tapped into and nurtured.

  • Being curious learners

    We’re bringing our mission to life to collectively uplift ourselves and others — to live richer, more fulfilling lives.

  • Caring for each other

    We are dedicated to creating a healthy, diverse, safe workplace where people can grow and do their best work. Where everyone matters.

What's it like to work at BetterUp?

Our people are mission-driven, going above and beyond to support each other and change the lives of people everywhere. Employees are empowered in every aspect of their lives to get to where they want to be.

Join our team

The intersection of science, technology, and a passion for people make this a truly unique and engaging sales process. It’s so rewarding to wake up each day knowing that our go-to-market efforts are creating positive (and sometimes life-changing) experiences for people around the world.

Preeya, Regional Vice President of Sales

Join BetterUp

BetterUp taught me not to settle in my career. Previously, I thought of work opportunities as tradeoffs between pursuing my passion with other passionate people … and developing myself as a holistic person beyond, but inclusive of work.

Nkosi, Product Strategy & Ops

Join BetterUp

Every day at BetterUp, I get to bring my whole self to work: the leader, the woman, the mom, and the military spouse. And, I pass that deep appreciation for the uniqueness of each individual to my team. Here, everyone can grow as a person and a professional.

Maya, Vice President of Behavioral Science

Join BetterUp

My team at BetterUp is compassionate, creative, and eager to build an amazing product with clean, quality code. Every day I get to work with some of the smartest people I know on a product that’s making a difference in the lives of many. There’s not much more I could ask for!

Angela, Software Engineer

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  • 270+


  • 2,000+


  • 3

    Offices across the US

  • 30

    States with remote-first teams

Woman looking into camera

A diverse, inclusive culture

At BetterUp, we are dedicated to building an authentic workplace where people can bring their full selves to work. Our people reflect the diverse communities we are a part of, driving our innovation and helping individuals thrive.

Join the team at BetterUp

Our teams contribute to the meaningful work that enables our members to discover greater purpose and passion, at work and in their lives.

See open roles