
Changing the world by bringing the power of transformation to each and every person.
Our mission: unlock greater potential, purpose, and passion.
Since 2013 we have been pioneering growth for the whole person. We believe that well-being and peak performance go hand in hand. And that through custom support and strengthening mental fitness, you unleash personal and professional potential.
The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness. The results? People living more meaningful, vibrant lives with greater clarity, purpose, and passion.

Our values
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Courage
Dare often and greatly.
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Craftspersonship
Find meaning in what we do through crafting excellence.
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Playfulness
Great ideas come from health and happiness.
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Grit
Perseverance driven by determination and passion.
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Empathy
Innovation starts with understanding.
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Zest
What sets you apart makes us unique.
Our leadership team
We are a team of behavioral scientists, talent management strategists, and consumer product experts who share a passion for helping people become the best version of themselves.
Proven effectiveness, Positive change
We create hyper-personalized experiences for our members, and our interactive content, analytics, and real-time data also track progress and provide unparalleled insights for organizations and individuals.
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90%
Of members see a reduction in stress
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149%
Increase in resilience
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181%
Improvement in focus
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222%
Increase in team agility


A DIVERSE, INCLUSIVE CULTURE
At BetterUp, we are dedicated to building an authentic workplace where people bring their full selves to the table — and we’re helping others do the same. Our research fuels our own inclusion and belonging, so we in turn can help every company we serve to reach their own goals. Our people reflect the diverse communities we are a part of, driving our innovation and helping individuals thrive.
What's it like to work at BetterUp?
We have a big mission. And it takes inspired, dedicated people to help us achieve our ambitious goals. Our people are empowered to go above and beyond to reach their best self — and support each other — as we change the lives of members everywhere.
Bring BetterUp to your company
Healthy minds and peak performance. BetterUp’s coaching and Care platform can help organizations build a happier, healthier workforce that fuels business growth.
Become a BetterUp Coach
Join a passionate community of Coaches who partner with emerging leaders in prominent organizations using the latest evidence-based approaches.

Join the team at BetterUp
Our teams contribute to the meaningful work that enables our members to discover greater purpose and passion, at work and in their lives.