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For Business
For Business
Platform
Platform OverviewTransform your enterprise with the scalable mindsets, skills, and behavior change that drive performance.
IntegrationsConnect BetterUp to your existing systems to deliver personalized development experiences at key employee milestones.
Powered by AIBetterUp AI weaves together data, science, and coaching to unlock growth at every level.
Products
BetterUp Lead™Leadership that moves your business forward.
BetterUp Manage™Manager performance, unlocked.
BetterUp Ready™Resilience at every level of your organization.
BetterUp Grow™AI coaching for everyone.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
GovernmentAI-powered workforce development to build resilience, leadership, and readiness across government agencies.
Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
ROI of BetterUpDiscover how BetterUp measurably impacts key business outcomes for organizations like yours.
Human + AI Coaching for All is here
Go from coaching the few to scaling change for all.Learn more
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Resources
Resources
Library
Content LibraryExplore guides, reports, and events with best practices and research to fuel organizational growth.
Uplift On-DemandWatch sessions from Uplift 2025 featuring insights from industry leaders on AI, leadership transformation, and the future of work.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workforce.
Partnerships
Center for Daring LeadershipA partnership bringing Brené Brown's courage-building leadership curriculum exclusively to BetterUp.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About
The Human Transformation Company is now a certified organization under the DPF, which ensures rigorous data protection standards
SAN FRANCISCO, Calif. – Dec. 13, 2023 – BetterUp®, the inventor of virtual professional coaching and global leader in peak performance for enterprises, is now a certified organization under the Data Privacy Framework (DPF) – which includes the EU-U.S. Data Privacy Framework, UK Extension to the EU-US Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework – as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Economic Area (EEA), United Kingdom and Switzerland, to the United States.
The DPF was developed by the U.S. Department of Commerce and the European Commission, UK Government, and Swiss Federal Administration to provide U.S. organizations with reliable mechanisms for personal data transfers to the United States from the European Union, United Kingdom, and Switzerland while ensuring data protection that is consistent with EU, UK, and Swiss law. As part of the certification process, BetterUp demonstrated its commitment to uphold DPF principles regarding all personal data received from the aforementioned regions and countries.
BetterUp drives transformational behavioral change at scale, improving business outcomes at hundreds of organizations worldwide including Travelodge, Smallpdf, Chevron, Hilton and Salesforce.
Trust and security are critical to how BetterUp operates and delivers transformational solutions for its customers. This certification builds on the company’s existing security program and Privacy Policy, which is in compliance with ISO 27001, General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and AICPA’s Service Organization Control 2 (SOC 2) Type II reporting requirements. BetterUp also received the “In Process” designation from the Federal Risk and Authorization Management Program (FedRAMP). These achievements uniquely demonstrate BetterUp's commitment to continuously improve its private data governance, security and compliance programs to support its customers.
Visit the Data Privacy Framework website to learn more about the program, and view BetterUp’s page on the Data Privacy Framework List to see the scope of BetterUp’s active certification.
About BetterUp
Founded in 2013, BetterUp® is the human transformation company driving peak performance in individuals and organizations through unparalleled access to coaching, content, community, and AI. BetterUp is the inventor of virtual coaching and the largest mental health and coaching startup in the world, with the world’s largest network of over 4,000 Coaches offering support in 64 languages across over 70 countries. Trusted by more than 600 organizations including NASA, Google, Chipotle, Salesforce, Hilton, and other leading Fortune 1,000 companies, BetterUp delivers on key impact areas – transformational leadership, resilience and readiness, and manager effectiveness – all with the vision to inspire people everywhere to live with greater clarity, purpose, and passion. BetterUp’s Science Board is composed of leading researchers and luminaries in the fields of positive psychology and human performance including Martin Seligman, Shawn Achor, Quinetta Roberson, and Adam Grant who also serves as the Chairman of the BetterUp Center for Purpose & Performance. BetterUp has been recognized by Inc. 5000, Fortune’s Great Places to Work, and PEOPLE Magazine’s Companies that Care. Investors include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners, Threshold Ventures, PLUS Capital, Salesforce Ventures, Sapphire Ventures, Mubadala Investment Company, Morningside Group, SV Angel, Freestyle Capital, Crosslink Capital, and Tenaya Capital. To learn more, visit www.betterup.com.