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Platform OverviewTransform your enterprise with the scalable mindsets, skills, and behavior change that drive performance.
IntegrationsConnect BetterUp to your existing systems to deliver personalized development experiences at key employee milestones.
Powered by AIBetterUp AI weaves together data, science, and coaching to unlock growth at every level.
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BetterUp Manage™Manager performance, unlocked.
BetterUp Ready™Resilience at every level of your organization.
BetterUp Grow™AI coaching for everyone.
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Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
GovernmentAI-powered workforce development to build resilience, leadership, and readiness across government agencies.
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Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
ROI of BetterUpDiscover how BetterUp measurably impacts key business outcomes for organizations like yours.
Human + AI Coaching for All is here
Go from coaching the few to scaling change for all.Learn more
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Resources
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Content LibraryExplore guides, reports, and events with best practices and research to fuel organizational growth.
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BetterUp BlogThe latest insights and ideas for building a high-performing workforce.
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Center for Daring LeadershipA partnership bringing Brené Brown's courage-building leadership curriculum exclusively to BetterUp.
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BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About

New integration with the world's leading enterprise cloud marketplace provides sales performance coaching at scale to improve business outcomes across sales teams
San Francisco, CA – April 6, 2023 – BetterUp®, the human transformation company, today announced it has launched BetterUp Sales Performance on Salesforce AppExchange, empowering customers to reach peak performance through dedicated professional sales coaching and measure the impact coaching is having on business outcomes including quota attainment, deal velocity, time to productivity, and more.
Integrated directly with Salesforce, BetterUp’s Sales Performance is currently available on AppExchange. Additionally, BetterUp and Salesforce customers will soon have access to a dashboard embedded into Salesforce that measures revenue-related metrics driven by coaches and non-coached sales representatives.
“Salesforce is one of the first adopters of the Human Transformation Platform and remains committed to the importance of mental fitness, inclusion and connection,” said Alexi Robichaux, CEO and co-founder of BetterUp. “With our expanded partnership, sales managers and sellers using Sales Cloud will now have support to strategize on deals, prep for prospect calls, and develop the right mindsets around resilience, focus, and agility. We’re thrilled to bring this solution to Salesforce customers to help them achieve and exceed sales performance.”
The BetterUp Sales Performance solution enhances the ability to seamlessly meet sales leaders where they are to deliver the right support at the right time. On average on a year-over-year basis, BetterUp Sales Performance customers have seen a 60% increase in individuals attaining their quota and a 20% increase in deal size.
Integrating with Sales Cloud, features of BetterUp Sales Performance include:
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Dedicated sales performance coaching: Employees meet one-on-one with their sales performance coach focusing on mindsets and behaviors essential for success in their sales organization such as resilience, focus, and agility - leading to robust and lasting transformation
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Specialist coaching: Expert coaches support targeted employee needs like nutrition, sleep, high-stakes conversations, diversity and inclusion, and more
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AI-driven educational resources: Over 3,000 topically relevant resources in a content library available at employees’ fingertips, with curated recommendations that are essential to sales managers and representatives
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Self-assessments: Maximize growth and impact with the ability to track progress and leverage pulse, 180, and 360 assessments to identify gaps between one’s self-perception and what others experience
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People Analytics Dashboard (PAD): Access deeper sales team behaviors and insights with the Sales Excellence index
“BetterUp’s Sales Performance is a welcome addition to AppExchange as it powers transformation for customers by unlocking team performance across sales organizations," said David Lee, Vice President of Product Management, AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
Salesforce and BetterUp have been partners since 2017, with BetterUp providing coaching to 70,000+ Salesforce employees worldwide. Salesforce Ventures is also an investor in BetterUp.
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Additional Resources
- Like Salesforce on Facebook:http://www.facebook.com/salesforce
- Follow Salesforce on Twitter: https://twitter.com/salesforce
- Become a fan of BetterUp: https://www.facebook.com/betterupco/
- Follow BetterUp on Twitter: https://twitter.com/BetterUp
Salesforce, Sales Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.
About BetterUp
Founded in 2013, BetterUp® is a human transformation company that drives peak performance in individuals and organizations, through unparalleled access to coaching, content, and cutting-edge AI technology. With more than 2 million coaching sessions, BetterUp is the inventor of virtual coaching and the largest mental health and coaching startup in the world, with the world’s largest network of over 3,000 Coaches offering support in 64 languages across over 70 countries. Trusted by more than 600 organizations including Salesforce, NASA, Google, Snap Inc., Chipotle, Hilton, Warner Media and other leading Fortune 1,000 companies, BetterUp delivers on three key impact areas – Mental Fitness, career & leadership development, and social connection – inspiring people everywhere to live with greater clarity, purpose, and passion. Investors include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners, Threshold Ventures, PLUS Capital, Salesforce Ventures, Sapphire Ventures, Mubadala Investment Company, Morningside Group, SV Angel, Freestyle Capital, Crosslink Capital, and Tenaya Capital. BetterUp’s Science Board is composed of leading researchers in the fields of positive psychology and human performance including Martin Seligman, Adam Grant, Shawn Achor, and Quinetta Roberson. BetterUp has been recognized in the Inc. 5000, Fortune’s Great Places to Work, and People Magazine’s Companies that Care. To learn more, visit www.betterup.com.