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BetterUp
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We power peak performance.

We invented digital coaching over a decade ago. Since then, we’ve pioneered human transformation to power performance. At BetterUp, we integrate technology, behavioral science, and human expertise to accelerate growth and drive performance at scale.

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Trusted by the world’s highest-performing enterprises

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See what’s possible
with the Human Transformation Platform.

See BetterUp in action—from in-the-moment coaching to data-driven insights that unlock lasting performance.

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What makes our coaching unrivaled?

BetterUp has the world's largest behavioral dataset in coaching — and proven outcomes. 

4+ million coaching sessions delivered
4,000+ ICF certified coaches globally
750+ organizations transformed

BetterUp’s Human Transformation Platform delivers real change

90%
of members feel less stress
+149%
increase in resilience
+181%
increase in productivity
+222%
increase in team agility

Our Science Board

Science is at the core of everything at BetterUp. Our internationally renowned Science Board brings deep expertise and innovative research techniques to power our ongoing breakthroughs.

Brené brown headshot
Brené Brown, PhD
Research professor and author
Adam Grant, PhD headshot
Adam Grant, PhD
Organizational psychologist
Quinetta Roberson headshot
Quinetta Roberson, PhD
Psychology Professor at Michigan State University
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Martin E.P. Seligman, PhD
Director of the Positive Psychology Center, UPenn
See all members >
Our mission

Help people everywhere live their lives with greater clarity, purpose, and passion.

Our values

Our values shape who we are, how we work, and why we show up every day. They’re more than just principles — they’re a promise to our customers, our partners, and each other.
Courage
Dare often and greatly.
Craftspersonship
Find meaning through crafting excellence.
Playfulness
Great ideas come from health and happiness.
Empathy
Innovation starts with understanding.
Grit
Perseverance driven by passion.
Zest
What sets you apart makes us unique.

Our leadership team

We’re innovators, behavioral scientists, talent management strategists, and consumer product experts that aim to make everlasting change for our customers, coaches, and partners.

Alexi Robichaux headshot
Alexi Robichaux
Co-founder & CEO
Eduardo Medina headshot
Eduardo Medina
Co-founder & COO
Jolen Anderson headshot
Jolen Anderson
Chief People Officer
Gabriella Rosen Kellerman headshot
Gabriella Rosen Kellerman, MD
Chief Innovation Officer
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Investors

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BetterUp offices

  • San Francisco, CA
  • Austin, TX
  • Washington, D.C.
  • London, UK
  • Amsterdam, NL
  • Toronto, Ontario

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BetterUp Coach.

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