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EN - GB
EN - GB
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For Business
For Business
How it works
Platform OverviewTransform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.
Powered by AIBetterUp AI weaves data, science, and coaching to unlock growth at every level.
Products
BetterUp Lead™Leadership that moves your business forward.
BetterUp Manage™Manager performance, unlocked.
BetterUp Ready™Resilience at every level of your organisation.
BetterUp Grow™AI coaching for everyone.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
Why BetterUp?Discover how BetterUp measurably impacts key business outcomes for organizations like yours.
- For Individuals
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Resources
Resources
Library
Guides & ReportsBest practices, research, and tools to fuel individual and business growth.
EventsView on-demand BetterUp events and learn about upcoming live discussions.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workplace.
BetterUp Briefing
BetterUp BriefingThe online magazine that helps you understand tomorrow's workforce trends, today.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About
Articles by Irina Sergeeva
About the author
Irina Sergeeva is a multilingual and multicultural Certified Personal Coach specializing in interpersonal and intrapersonal skill development. With extensive experience in training, consulting, and coaching, she creates bespoke programs that foster new behaviors and thought patterns, driving positive impact for individuals and organizations. Certified as a Train-the-Trainer provider by Leader’s Institute and formally trained in Emotional and Social Intelligence by David Caruso and Joshua Freedman, Irina focuses on leadership, team, and talent development. She offers coaching, consulting, and training services with an emphasis on trust-building and organizational growth.
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