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BetterUp
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BetterUp Grow™

A difficult conversation. A high-stakes moment. The Grow AI coach provides real-time, personalised support — precisely when it’s needed

Betterup personalized in app experience

Every employee gets an AI coach.

A personalised guide that appears in the moments that count — helping employees navigate friction, role-play difficult conversations, and stay accountable to their goals.

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Personal
Tailored to each employee’s role, responsibilities, and communication style.
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Contextual
Coaches in your company's voice, with your frameworks, values, and strategic priorities baked in.
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Proven
Powered by insights from 4+ million coaching sessions and the science of behaviour change.

HOW IT WORKS

AI role play activity in app
Coaching when and where it matters most
Grow’s AI coach shows up in the moment of friction with guidance tailored to the individual’s role, challenges, and language — boosting their performance throughout the day.
AI activity with actionable insights in app
Your strategy, embedded across the organisation
Grow adapts to your company’s voice, coaching with your values, frameworks, and priorities built in. Consistent and instantly relevant, it empowers individuals while aligning with business goals.
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Insights that unlock talent impact before it's too late
Most HR tools react after the fact. Grow captures thousands of real-time signals across your organisation, so you can detect friction early to enable faster, smarter decisions.

Smart enough to know what people need, when they need it.

AI that works in the flow of work

Our AI integrates seamlessly into daily workflows and aligns with your frameworks, values, and priorities – delivering contextual guidance at moments of friction while ensuring every interaction advances your business strategy.

Try it free

Growth for every employee, results for every organisation

4M+
AI and human coaching sessions completed
95%
satisfaction across our AI coaching features
+16%
increase in confidence after using AI coaching

Securing your data is priority number one

We earn your trust every day by complying with industry best practices to cover privacy and security protocols, regulations, and requirements.

Visit our  Security Center to learn more.

Frequently asked

Let’s get started

Take BetterUp for a spin to see how it can supercharge your organisation's performance.

Try it free