--- title: BetterUp Blog | Alfreda McCray, PCC, BCC description: "Alfreda McCray is an educator, coach, and researcher with over 20 years of experience in project management, organizational change, IT services delivery, and management consulting. Her focus lies in fostering sustainable well-being at work, specializing in helping high-performing leaders prioritize well-being and create cultures of belonging.

With a diverse background and extensive credentials, including certifications as a Well-being Coach, Board Certified Executive/Leadership Coach (BCC), and ICF Professional Certified Coach (PCC), Alfreda empowers individuals to set meaningful goals and embrace continuous learning. Her approach emphasizes introspection and reflection, fostering a deep understanding of strengths, weaknesses, values, and motivations.

Alfreda holds a BA in Liberal Studies from Georgetown University and a Master's specialization in Servant Leadership. Her interests intersect self-care, social impact, and interpersonal strategies that foster collaboration, innovation, and social connection. She strives to create an inclusive coaching space that welcomes individuals from all backgrounds and perspectives." --- Search Toggle Search EN - GB [English US](https://www.betterup.com/blog) [English GB](https://www.betterup.com/en-gb/) [![BetterUp](https://www.betterup.com/hubfs/bu_logo_white%201.svg "BetterUp") ![BetterUp](https://www.betterup.com/hubfs/bu_logo_black%201.svg "BetterUp") ](https://www.betterup.com/en-gb) [![BetterUp](https://www.betterup.com/hubfs/bu_logo_white%201.svg "BetterUp") ![BetterUp](https://www.betterup.com/hubfs/bu_logo_black%201.svg "BetterUp") ](https://www.betterup.com/en-gb) - For Business How it works [ Platform Overview Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance. ](https://www.betterup.com/en-gb/platform) [ Powered by AI BetterUp AI weaves data, science, and coaching to unlock growth at every level. ](https://www.betterup.com/en-gb/powered-by-ai) Products [ BetterUp Lead™ Leadership that moves your business forward. ](https://www.betterup.com/en-gb/products/betterup-lead) [ BetterUp Manage™ Manager performance, unlocked. ](https://www.betterup.com/en-gb/products/betterup-manage) [ BetterUp Ready™ Resilience at every level of your organisation. ](https://www.betterup.com/en-gb/products/betterup-ready) [ BetterUp Grow™ AI coaching for everyone. ](https://www.betterup.com/en-gb/products/betterup-ai-coaching) Solutions [ Sales Performance Transform your business, starting with your sales leaders. ](https://www.betterup.com/en-gb/solutions/sales-coaching) [ Executive Unlock business impact from the top with executive coaching. ](https://www.betterup.com/en-gb/solutions/executive-coaching) Customers [ Case Studies See how innovative organizations use BetterUp to build a thriving workforce. ](https://www.betterup.com/en-gb/customers) [ Why BetterUp? Discover how BetterUp measurably impacts key business outcomes for organizations like yours. ](https://www.betterup.com/en-gb/roi-of-betterup) - Resources Library [ Guides & Reports Best practices, research, and tools to fuel individual and business growth. ](https://www.betterup.com/en-gb/resources) [ Events View on-demand BetterUp events and learn about upcoming live discussions. ](https://www.betterup.com/resources/events) Blog [ BetterUp Blog The latest insights and ideas for building a high-performing workplace. ](https://www.betterup.com/en-gb/blog) BetterUp Briefing [ BetterUp Briefing The online magazine that helps you understand tomorrow's workforce trends, today. ](https://www.betterup.com/briefing) Research [ BetterUp Labs Innovative research featured in peer-reviewed journals, press, and more. ](https://www.betterup.com/en-gb/research) - About [ About Us We're on a mission to help everyone live with clarity, purpose, and passion. ](https://www.betterup.com/en-gb/about-us) [ Careers Join us and create impactful change. ](https://www.betterup.com/en-gb/about-us/careers-1) [ News & Press Read the buzz about BetterUp. ](https://www.betterup.com/about-us/news-and-press) [ Leadership Team Meet the leadership that's passionate about empowering your workforce. ](https://www.betterup.com/en-gb/about-us/leadership-team) - [Login](https://app.betterup.co/users/sign_in) [Request a demo](https://www.betterup.com/en-gb/demo-request) Toggle Search Toggle Menu [![BetterUp](https://www.betterup.com/hubfs/bu_logo_black%201.svg "BetterUp") ](https://www.betterup.com/en-gb) - EN - GB ** ** EN - GB [English US ](https://www.betterup.com/blog) [Deutsch ](https://www.betterup.com/de/blog) [English GB ](https://www.betterup.com/en-gb/) [Français ](https://www.betterup.com/fr/blog) - For Business ** ** For Business How it works [ Platform Overview Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance. ](https://www.betterup.com/en-gb/platform) [ Powered by AI BetterUp AI weaves data, science, and coaching to unlock growth at every level. ](https://www.betterup.com/en-gb/powered-by-ai) Products [ BetterUp Lead™ Leadership that moves your business forward. ](https://www.betterup.com/en-gb/products/betterup-lead) [ BetterUp Manage™ Manager performance, unlocked. ](https://www.betterup.com/en-gb/products/betterup-manage) [ BetterUp Ready™ Resilience at every level of your organisation. ](https://www.betterup.com/en-gb/products/betterup-ready) [ BetterUp Grow™ AI coaching for everyone. ](https://www.betterup.com/en-gb/products/betterup-ai-coaching) Solutions [ Sales Performance Transform your business, starting with your sales leaders. ](https://www.betterup.com/en-gb/solutions/sales-coaching) [ Executive Unlock business impact from the top with executive coaching. ](https://www.betterup.com/en-gb/solutions/executive-coaching) Customers [ Case Studies See how innovative organizations use BetterUp to build a thriving workforce. ](https://www.betterup.com/en-gb/customers) [ Why BetterUp? Discover how BetterUp measurably impacts key business outcomes for organizations like yours. ](https://www.betterup.com/en-gb/roi-of-betterup) - Resources ** ** Resources Library [ Guides & Reports Best practices, research, and tools to fuel individual and business growth. ](https://www.betterup.com/en-gb/resources) [ Events View on-demand BetterUp events and learn about upcoming live discussions. ](https://www.betterup.com/resources/events) Blog [ BetterUp Blog The latest insights and ideas for building a high-performing workplace. ](https://www.betterup.com/en-gb/blog) BetterUp Briefing [ BetterUp Briefing The online magazine that helps you understand tomorrow's workforce trends, today. ](https://www.betterup.com/briefing) Research [ BetterUp Labs Innovative research featured in peer-reviewed journals, press, and more. ](https://www.betterup.com/en-gb/research) - About ** ** About [ About Us We're on a mission to help everyone live with clarity, purpose, and passion. ](https://www.betterup.com/en-gb/about-us) [ Careers Join us and create impactful change. ](https://www.betterup.com/en-gb/about-us/careers-1) [ News & Press Read the buzz about BetterUp. ](https://www.betterup.com/about-us/news-and-press) [ Leadership Team Meet the leadership that's passionate about empowering your workforce. ](https://www.betterup.com/en-gb/about-us/leadership-team) [Request a demo](https://www.betterup.com/demo-request) [ Login ](https://app.betterup.co/users/sign_in) [ Back to blog ](https://www.betterup.com/en-gb/blog) # Articles by Alfreda McCray, PCC, BCC ## About the author ![image of Alfreda McCray, PCC, BCC](https://www.betterup.com/hubfs/Alfreda%20McCray%20-%20headshot.jpg) ### Alfreda McCray, PCC, BCC Alfreda McCray is an educator, coach, and researcher with over 20 years of experience in project management, organizational change, IT services delivery, and management consulting. Her focus lies in fostering sustainable well-being at work, specializing in helping high-performing leaders prioritize well-being and create cultures of belonging. With a diverse background and extensive credentials, including certifications as a Well-being Coach, Board Certified Executive/Leadership Coach (BCC), and ICF Professional Certified Coach (PCC), Alfreda empowers individuals to set meaningful goals and embrace continuous learning. Her approach emphasizes introspection and reflection, fostering a deep understanding of strengths, weaknesses, values, and motivations. Alfreda holds a BA in Liberal Studies from Georgetown University and a Master's specialization in Servant Leadership. Her interests intersect self-care, social impact, and interpersonal strategies that foster collaboration, innovation, and social connection. She strives to create an inclusive coaching space that welcomes individuals from all backgrounds and perspectives. no posts to display ![BetterUp Black Logo](https://www.betterup.com/hubfs/bu_logo_black%201.svg) 3100 E 5th Street, Suite 350 Austin, TX 78702 142 - 146 Old Street, London England, EC1V 9BW [![Download on the App Store](https://www.betterup.com/hubfs/Core%20Redesign/footer/Download_on_the_App_Store_Badge_US-UK_RGB_blk_092917.svg) ](https://apps.apple.com/us/app/betterup/id963755876) [![Get it on Google Play](https://www.betterup.com/hubfs/Core%20Redesign/footer/Google_Play_Store_badge_EN.svg) ](https://play.google.com/store/apps/details?id=co.betterup.betterup) - For Business - How it works - [ Platform Overview ](https://www.betterup.com/en-gb/platform) - [ Powered by AI ](https://www.betterup.com/en-gb/powered-by-ai) - Products - [ BetterUp Lead™ ](https://www.betterup.com/en-gb/products/betterup-lead) - [ BetterUp Manage™ ](https://www.betterup.com/en-gb/products/betterup-manage) - [ BetterUp Ready™ ](https://www.betterup.com/en-gb/products/betterup-ready) - [ BetterUp Grow™ ](https://www.betterup.com/en-gb/products/betterup-ai-coaching) - Solutions - [ Sales Performance ](https://www.betterup.com/en-gb/solutions/sales-coaching) - [ Executive ](https://www.betterup.com/en-gb/solutions/executive-coaching) - Customers - [ Case Studies ](https://www.betterup.com/en-gb/customers) - [ Why BetterUp? ](https://www.betterup.com/en-gb/roi-of-betterup) - Resources - [ Blog ](https://www.betterup.com/en-gb/blog) - [ BetterUp Labs ](https://www.betterup.com/en-gb/research) - [ BetterUp Briefing ](https://www.betterup.com/briefing) - [ What is coaching? ](https://www.betterup.com/coachingcoaching) - [ Leadership Training ](https://www.betterup.com/leadership-training) - [ Business Coaching ](https://www.betterup.com/business-coaching) - Company - [ News and Press ](https://www.betterup.com/about-us/news-and-press) - [ Careers ](https://www.betterup.com/en-gb/about-us/careers-1) - [ Leadership Team ](https://www.betterup.com/en-gb/about-us/leadership-team) - [ Become a BetterUp Coach ](https://www.betterup.com/en-gb/about-us/become-a-coach) - Contact Us - [ Contact Sales ](https://grow.betterup.com/en-gb/contact-sales) - [ Contact Support ](https://support.betterup.com/hc/en-us) - [ Legal Hub ](https://www.betterup.com/legal-hub) - [ Privacy Policy ](https://www.betterup.com/privacy-policy) - [ Acceptable Use Policy ](https://www.betterup.com/acceptable-use-policy) - [ Trust & Security ](https://www.betterup.com/trust-and-security) - Cookie Preferences - [ Modern Slavery Act Statement ](https://www.betterup.com/hubfs/BetterUp%20Inc.-%20Slavery%20and%20Human%20Trafficking%20Statement%20FY%202026.pdf) © 2026 BetterUp. 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