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EN - GB
EN - GB
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For Business
For Business
How it works
Platform OverviewTransform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.
Products
BetterUp Lead™Build leaders that accelerate team performance and engagement.
BetterUp Ready™Build resilience, well-being and agility to drive performance across your entire enterprise.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
Why BetterUp?Discover how BetterUp measurably impacts key business outcomes for organizations like yours.
- For Individuals
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Resources
Resources
Library
Guides & ReportsBest practices, research, and tools to fuel individual and business growth.
EventsView on-demand BetterUp events and learn about upcoming live discussions.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workplace.
BetterUp Briefing
BetterUp BriefingThe online magazine that helps you understand tomorrow's workforce trends, today.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
- About
Articles by Alfreda McCray, PCC, BCC
About the author
Alfreda McCray is an educator, coach, and researcher with over 20 years of experience in project management, organizational change, IT services delivery, and management consulting. Her focus lies in fostering sustainable well-being at work, specializing in helping high-performing leaders prioritize well-being and create cultures of belonging.
With a diverse background and extensive credentials, including certifications as a Well-being Coach, Board Certified Executive/Leadership Coach (BCC), and ICF Professional Certified Coach (PCC), Alfreda empowers individuals to set meaningful goals and embrace continuous learning. Her approach emphasizes introspection and reflection, fostering a deep understanding of strengths, weaknesses, values, and motivations.
Alfreda holds a BA in Liberal Studies from Georgetown University and a Master's specialization in Servant Leadership. Her interests intersect self-care, social impact, and interpersonal strategies that foster collaboration, innovation, and social connection. She strives to create an inclusive coaching space that welcomes individuals from all backgrounds and perspectives.
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