Sarah Binder

General Counsel and Corporate Secretary

Sarah Binder is BetterUp's General Counsel and Corporate Secretary, overseeing all legal, compliance and regulatory functions for the company. With extensive international legal and business experience, Sarah provides strategic guidance on complex business matters while supporting the company's ambitious growth trajectory.

Prior to joining BetterUp, Sarah served as General Counsel and Corporate Secretary at Lime, where she led legal, trust & safety, and insurance functions across 300 cities in 30 countries. Her experience spans both traditional corporate law and cutting-edge technology sectors, making her ideally suited to guide BetterUp's legal strategy through its next phase of growth.

Sarah's career encompasses leadership roles at innovative companies and prestigious organizations. She served as European General Counsel and Chief Development Officer for Pizza Hut's operations across 28 markets, where she led a team supporting all elements of the brand including master franchising, joint ventures, M&A, supply contracts, products, and privacy. She has also held key legal positions at BT Group and EE, where she served as Head of Privacy Law and Data Protection Officer.

A multi-disciplinary business counselor, crisis manager, and legal expert, Sarah brings deep experience in product counseling, M&A, securities, regulatory and litigation matters. With more than 15 years of experience in-house, she excels at navigating the intersection of new technology and legal issues in fast-growth global businesses.

With her extensive experience across multiple countries and diverse business environments, Sarah brings a unique international perspective that spans established corporations and high-growth technology startups.