Amy Spieth

SVP, Marketing

Amy Spieth is the Senior Vice President of Marketing at BetterUp, where she leads global marketing strategy and execution. Amy brings deep expertise in building integrated go-to-market programs that are powered by data and enabled by a robust marketing tech stack. Her career spans high-growth startups and dynamic marketplace businesses, with a track record of driving results for both B2B and B2C audiences.

Before joining BetterUp, Amy led marketing teams at Quiq AI and Upwork, where she led initiatives that scaled customer acquisition, elevated brand storytelling, and fueled revenue growth. She began her career at a leading global strategic communications firm, where she honed her skills in narrative development, customer-centric messaging, and high-impact execution under tight deadlines – capabilities that have defined her success in fast-paced, innovative environments.

Amy holds a Bachelor’s degree in Communications and Consumer Psychology from the University of Pennsylvania.