Questions?
We have answers.
Uplift is more than a conference — it’s an immersive, two-day summit where visionary leaders, pioneering researchers, and industry luminaries come together to exchange insights, share experiences, and develop business strategies grounded in the most current and impactful human performance research.
This two-day summit will take place on April 15–16, 2026 in San Francisco at the Hilton Union Square. We encourage you to arrive on April 14 so that you can pick up your badge and jump into the event head first on the 15th.
Uplift content and networking experiences are specifically designed for executives from enterprise and government organizations. While we wish we could welcome as many people as possible to the event, we’re prioritizing in-person attendance for those whose roles are most directly relevant to the programming. That means tickets are reserved for these executives and their teams.
If this doesn’t describe you, you’re still very welcome to register for the virtual event to access select content we’re making available via live stream.
Uplift is not open to the public and we require that every attendee has a valid ticket for admission.
This year’s theme is “Agents of Change.” In a world defined by disruption and reinvention, HR leaders aren’t just responding to change—they’re driving it. At Uplift 2026, we’ll explore how CHROs and people leaders can activate transformation at every level, harness emerging technologies like GenAI, and build the leadership and culture required to shape what’s next.
Select sessions from the event will be live streamed on April 15–16. For a limited time after the event, a curated collection of content will be available on-demand.
To secure your spot for Uplift 2026, click the "Register" button at the top of this page. If you have an invite code, your in-person registration will be instantly confirmed. If you don’t, you can apply to attend or choose to register virtually. Once you have a confirmed registration, you will be sent further details for the event including accommodations and access to the event portal and event features.
You can ask your BetterUp contact for an invite code. Quantities are limited, so they may not always have one available.
Without an invite code, you can still apply to attend in person. We review applications regularly and will contact you with an update on the status of your application as soon as we have one. If you prefer, you can also register for the virtual event, which is free and doesn’t require invite codes or approval.
Yes! If you have an in-person ticket, you’ll also have access to stream select content live.
The full price of an in-person Uplift 2026 ticket is $2,500. You can find details on the register page. We also offer a discounted government rate, which you can read more about below. The virtual event is completely free to attend.
Yes! Government employees can register for a discounted price of $450. To receive the discount code, please email us at uplift@betterup.co. If your email address doesn't clearly identify you as a government employee, we may require additional verification.
If you purchased an Uplift ticket and can no longer attend, transfers are possible in accordance with our terms and conditions, but we must approve the person you’d like to transfer your ticket to. Badges are non-transferable once you’ve checked in onsite at the event. To request a transfer, email us at uplift@betterup.co.
Cancellations by December 31, 2025 will get a full refund. Cancellations by February 29, 2026 will get a 50% refund. Cancellations after March 1st, 2026 will not receive a refund. To cancel your registration and request a refund, email us at uplift@betterup.co.
Invoices will be sent with the purchase of your ticket. If for any reason you can’t find it or need a copy, please contact our team at uplift@betterup.co.
Yes, there is a room block at the San Francisco Hilton Union Square starting at a nightly rate of $299. Book here before March 20, 2026. A credit card is required at booking.
Yes, multiple rooms can be booked via the hotel booking link after you’ve completed registration. Registered attendees are responsible for booking their hotel accommodations directly for themselves and/or their colleagues. Note that rooms booked by non-registrants may be subject to cancellation.
The Hilton requires three days advance notice for cancellation. You can find all the details in your confirmation email or in your upcoming stays. Just click 'View/edit' on the stay you have questions about.
To modify your reservation, click 'View/Edit' in your Upcoming Stays and then Click 'Edit Stay' or contact the Hilton directly at +1 (415) 771-1400.
Lunch and a light breakfast will be provided for all attendees on April 15 and 16.
To request accessibility accommodations, please contact our team at uplift@betterup.co. We would be happy to assist you in ensuring your specific needs are met.
Please reach out to the support team at uplift@betterup.co to request a letter of invitation for your visa application.
Don’t navigate change — lead it.
