Bringing Values, Inclusion,
and Equity to the Workplace

How Cynt Marshall used diversity to drive change and empower people at the Dallas Mavericks.

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As the new CEO of the Dallas Mavericks in 2019, Cynt Marshall set out to make one thing clear to everyone at the organization: that their voices mattered.

"Every voice matters. Everybody belongs."

It was a powerful message from the NBA's first black female CEO and different from the employee experience before her tenure. From meeting one-on-one with every employee in the first 90 days to spending the next year building up diversity in key roles at the Mavericks, the goal was to empower people.

In discussion with BetterUp CEO Alexi Robichaux, Cynt Marshall, Dallas Mavericks CEO and former Chief Diversity Officer at AT&T, shares her approach to transforming the culture at a sports organization into one that gives everyone a seat at the table and addresses racial disparity.

We will learn:

  • How to break down barriers and bring everyone along for the ride
  • How personal and organizational values strengthen teamwork
  • How inclusion makes teams more resilient and why the words of leadership matter