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Center for Purpose
and Performance

Pushing human transformation to new frontiers

Our mission is to partner with industry leaders to unlock powerful insights that create a deeper understanding of human transformation. We facilitate bold conversations with leading practitioners, fund innovative, interdisciplinary research, and use science to enhance and promote the tools, practices, and interactions that improve the quality of life and work.

The Center is led by Adam Grant, one of the world’s leading researchers, writers, and thinkers on organizational science, motivation, and cognitive agility.

Purpose is the ultimate source of momentum. It’s not just about succeeding, it’s about feeling that you’re adding value. Purpose is the most powerful way we can prevent languishing, unlock our potential, and maintain peak performance.

- Adam Grant

Our
focus

01

Industry forums

Convening and strengthening a community of executives and senior leaders, top academics, practitioners, coaches, and thought-leaders engaged in bringing purpose and performance into the workplace, making it central in the new future of work, and advancing the individual well-being of millions of people worldwide.
02

Research

Funding research so scientists can ask bigger questions and conduct comprehensive studies that focus on unlocking the interconnection of well-being, purpose, and performance for human thriving. This research will create a deeper understanding of how we live more meaningful lives, do more fulfilling work, and create thriving organizations.
03

Applied science

Applying the findings of this research to develop innovative coaching interventions, practices, and technology to enact transformative and lasting behavior change.
01

Industry forums

Convening and strengthening a community of executives and senior leaders, top academics, practitioners, coaches, and thought-leaders engaged in bringing purpose and performance into the workplace, making it central in the new future of work, and advancing the individual well-being of millions of people worldwide.
02

Research

Funding research so scientists can ask bigger questions and conduct comprehensive studies that focus on unlocking the interconnection of well-being, purpose, and performance for human thriving. This research will create a deeper understanding of how we live more meaningful lives, do more fulfilling work, and create thriving organizations.
03

Applied science

Applying the findings of this research to develop innovative coaching interventions, practices, and technology to enact transformative and lasting behavior change.

Adam Grant

Chairman of The Center for Purpose and Performance

Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, original thinking, and rethinking. He has been a member of BetterUp’s Science Board since 2018.

Reaching peak performance

Adam Grant and BetterUp Chief Impact Officer Prince Harry, The Duke of Sussex sit down together to discuss how Mental Fitness practices create transformative experiences that help people build their strengths and reach new heights.

Research Prize

Designed to stimulate innovative, interdisciplinary research that meaningfully advances our understanding of humans, change, and growth, a grant will be awarded to a research team that asks a bold question and outlines a novel way to uncover deeper insights into what it means to make flourishing a reality. This prize will be focused on advancing the science of psychological well-being at work, the impact outside of the workplace, and drivers of behavior change that transform individuals and their organizations.

Media Inquiries

Please reach out to our PR team at press@betterup.co

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