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      < Leadership Team

      Jami Oetting

      Director of Content

      Jami is BetterUp's Director of Content. Jami leads a team of writers, researchers, and analysts to create a compelling brand narrative and valuable content for our community through our blog, social media, and demand content.

      Previously, Jami was the Director of Brand Strategy at HubSpot, where she oversaw the podcast, social, communications, and brand advertising programs. She led the strategy for launching the company's first major brand advertising campaigns in six countries, oversaw messaging and creative development for product launch campaigns, directed crisis communications and executive thought leadership, and produced award-winning and chart-topping podcasts. Jami joined HubSpot after it acquired a blog she launched for advertising agencies.

      Jami graduated from the University of Missouri with a degree in Journalism.